The organic and gourmet food market in the United States is rising at an accelerating rate, providing these products conveniently at one store location would provide immediate sales opportunities.
The average consumer in San Diego has many alternatives when it comes to food shopping — therefor it is essential that efforts be made to stand out from the competition and meet the demands of a specific niche.
Expanding Services Revenue Increase - Kudler is offering parties in the store to show customers how to prepare specialty foods.
The data should be able to provide manager with information that allows them to make clear choice of action to take for their product. Marketing is essential for success, research and planning must be done in order to know what course of action to take. Customer satisfaction is only the first step in continued business success the next phase is gaining loyalty.
Kudler has the ability to expand their services to include catering through the utilization of marketing resources and making appropriate business adjustments to expand and grow.
Through this process they would be able to determine a food menu to entice customers. The three pieces of market research are: At this time the problem seems to be related to gathering research and information to expand their current service offerings into areas such as catering or an organic food line.
This could relate to the additions of technology, less manual processes, more efficient tracking, increase measurements around customer satisfaction. With this type of increasing market Kudler can began to advertise and market their organic product to their consumers.
One method that Kudler could use is allowing customers to try their organic produce for free by providing samples. Kudler has continued to measure their inventory by a demand strategy they could also implement this into their catering services and provide customers with the opportunity to choice their own menu based on their needs.
Kudler Fine Foods Kudler Fine Foods specializes in domestic and imported goods such as; fresh baked goods, fresh produce, fresh meat and seafood, cheeses, and wine.
Kudler can also utilize their existing customer base to advertise their product as well, as customers continue to love the services offered the existing customers will recommend the services to their friends and so on.
The company lacks an organized plan to determine the effectiveness of their decision, but they have created and followed strategic objectives.
Even though the price will be high it still needs to be competitive with the market and yet affordable for clients.
Due to the existing business Kudler is at an advantage for beginning a catering business. Competitive Intelligence and Analysis The grocery store industry is notorious for being fiercely competitive and driving down the profit margins to the lowest possible level.
An important factor for staying on top is being aware of the competition factor. As organic continue to gain popularity with consumers the sales potential will continue to increase. Each individual working in the Kudler catering department must be trained on working with clients and follow-up needs to be required after service is provided to gain feedback.
This could relate to the additions of technology, less manual processes, more efficient tracking, increase measurements around customer satisfaction. The company can then take steps to add this product to its store shelves or offer similar product to attract customers.
Have the electronic system to track inventory rotations and shelf life would allow KFF to monitor produce and track spending by customers and buying habits based on seasons of the year.
Success from each current event is crucial to ensure future success. As these changes have occurred stores such as Kudler need to make these options available and educate their audience regarding the availability. Kudler right now is not using technology to its full potential but as business begin to increase this will become important as the business grows and the clientele grows to an unmanageable amount.
This will provide many existing materials to be used in the creation of the new endeavor. Typically in retail or hospitality location is very important to the success of your business due to ability to draw potential customers.
As organic continue to gain popularity with consumers the sales potential will continue to increase.
As it happened, Kathy relieved her stress through gourmet cooking and on a shopping trip for ingredients for a gourmet meal, she suddenly realized there was an opportunity for an upscale epicurean food shop in La Jolla.
We will provide this service because we "shop the world" for our products; purchase only the finest of products; are highly selective in acquiring our team members; and will go to extensive lengths to assure that Kudler Fine Foods is the purveyor of choice for customers aspiring to purchase the finest epicurean delights.
Know the community, competition, and costs associated with start-up, employees, and preparation of meals.
The placement and marketing of the catering services will need to focus on the second portion of their mission, convenience.
Delivery is random and the quality of the produce can vary depending on what supplier the product came from.
Marketing has encouraged the purchasing department to find ways to reduce costs of ordering foods and minimize the amount of food to be stored, while also having a zero stock out policy.
This paper will review the impacts on these three areas. The relationship with the local growers would be more effective in a long-term relationship, if KFF does investing in integrating the ERP system into the inventory system.
The department managers also determine when ordering should be done and from which suppliers to purchase inventory. - Marketing Assignment / Kudler Fine Foods Kudler Fine Foods, owned by Kathy Kudler, is a gourmet grocery center with three locations.
The stores are designed for the consumer that likes to cook gourmet meals without shopping all over town. Solution Preview. a. Assess the importance of demographic data in marketing decisions for Kudler Fine Foods.
b. Explain the importance of psychographic information marketing decisions for Kudler Fine Foods. Kudler Fine Foods Marketing Research Kudler Fine Foods Marketing Research Marketing research is important for all companies. A company must research the areas they hope to expand and know if they can be successful in that area before they ever decide to open up a new store.
Marketing research will help Kudler Fine Foods in refining their products and services such that they can compete with other gourmet shops effectively. Marketing research helps a company to advance their marketing tactics in such a way that their products are unique to the market.
Marketing Research Paper. Gaining reliable marketing information is a critical activity before the deployment of a high-performance marketing plan.
Kudler Fine Foods (KFF) is a specialty grocery store located in the greater San Diego Metropolitan area that is focused on high-end food products. Kudler Fine Foods Marketing Plan Kudler Fine Foods is very upscale specialty food store is located in the San Diego metropolitan area with three locations in the La Jolla, Del Mar, and Encintas.
All these stores retail space is an intimate in size at are in fashionable shopping centers.Marketing kudler fine foods